Accomplice
A marathon training system built for runners who want more than a training plan.
Role
Product Design, UX/UI Design, Product Strategy, Brand Design, Marketing Design
An app to get personalized training, Olympian coaching, and seasonal marathon builds that bring runners together to train, learn, and pursue PRs as a community.
OVERVIEW
Accomplice began as an early-stage idea with little product design in place. Working alongside the founding team, I helped transform that vision into a growing product ecosystem spanning mobile experiences, adaptive training tools, community features, marketing, and brand design.
Over the past year, the product has evolved through beta testing, continuous iteration, and launch—expanding from a simple concept into a platform that helps runners train smarter, stay accountable, and pursue their next personal best.
Post Impressions
Every feature inside Accomplice supports the same continuous improvement loop.
Learn
Understand the principles behind faster running.
↓
Train
Apply those principles through structured workouts.
↓
Reflect
Review performance, mindset, and recovery.
↓
Improve
Adapt your training based on real progress.
↓
Race
Execute with confidence.
50k +
THE CHALLENGE
There wasn't a product—just an idea worth building.
Accomplice set out to solve a problem experienced by nearly every marathon runner.
Training plans were everywhere, but real coaching wasn't.
Athletes were piecing together advice from YouTube, Reddit, blogs, and social media, hoping they were doing enough to reach their goals.
The vision was ambitious:
Create one system that combined personalized training, world-class coaching, education, accountability, and community into a single experience.
The challenge was figuring out what that system should actually look like.
X
Athlete PRs
Better runners aren't built through workouts alone.
Product Philosophy
X+
App Installs
~2,000
Social Followers
BUILDING THE SYSTEM
There wasn't a product—just an idea worth building.
Training
Daily workouts
Adaptive plans
Workout details
Progress tracking
Rather than creating another training app, we designed an ecosystem where every feature supports the runner throughout an entire marathon build.
Learn
Course content
Expert coaching
Running education
Collections
Reflect
Training journal
Mental preparation
Weekly reflections
Notes
Community
Training groups
Accountability
Conversations
Shared progress
Race
Race preparation
Planning
Goals
Execution
DESIGNING THE TRAINING EXPERIENCE
Every workout should move the athlete forward.
The core training experience balances clarity with flexibility.
From onboarding through race day, every interaction was designed to answer one question:
"What should I do next?"
The result is an experience that reduces cognitive load while helping runners stay consistent throughout an entire training cycle.
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